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Imagine every
Thursday, driving at 140 miles per hour, racing door to door with some
of the best drivers in the Northeast.
That is what we at CMNA Racing thrive on every summer.
NASCAR racing has taken off over the past decade and grown into
the number one spectator sport in the country.
The Northeast is known for its racing and our home track of
Thompson Speedway in Connecticut is no different. Many Nextel Cup stars
have raced at Thompson Speedway over the years. This includes the likes
of Martin Truex Jr., the 2005 Champion Tony Stewart, and last year; in
our division, Nextel Cup star Kenny Wallace. So what can we do for
a sponsor here at CMNA Racing? Exposure into the NASCAR community is a
very big business. Studies
have confirmed that the typical NASCAR fans will be more likely to
support and buy items associated with NASCAR teams rather than products
that are not associated with NASCAR. The ever-increasing popularity of
NASCAR as a spectator sport in the United States reinforces sponsorship
of a race team such as CMNA Racing as a way to reach this target market.
With that large of an audience, the various NASCAR teams are not just
advertising for automotive companies. Companies with many different
products try everything to get their name out there among the racing
community. This marketing strategy even has audience impact from the
weekly racers like us at CMNA Racing.
Throughout our experience with racing in the Northeast, the
exposure that companies are given on a weekly basis to thousands of
NASCAR fans results in many of those fans choosing to buy the products
or patronize the businesses they see on their favorite car rather than
to go to another company for the same product.
A perfect example is how Home Depot and Lowes compete on the
Nextel Cup level. It is a proven fact that fans that like the Home Depot
car are more likely to buy their home improvement products at the Home
Depot, and vice versa. Regional
racing is no different. Several
businesses that have helped me in the past were able to see the
difference and exposure they received from being associated with NASCAR.
The driver of the #96
car for CMNA Racing is Matt Zenisky. Matt has worked on cars since the
early 90’s and has been an integral part of many successful teams
within the weekly racing series as well as the Busch East series.
After Matt graduated from Bentley College in 2000 with a major in
Economics and Finance, we started the race team of which Matt pilots.
The 2006 season was really the first season he really got a chance to
show what he was made of. We were a top ten contender in all races we competed in this
year. In the 13 events we competed, we notched 4 top ten finishes in a
row and finished out of the top 15 only twice all season. In each of
those four races, we were in the top 5 for most of the night. Close
racing up at the front became a staple for us in 2008. Obviously racing
in the top 10 every night is not easy and everyone is bound to have some
bad luck, though with hard work and a strong team we were able to avoid
some of the major bad luck and count the 2008 season as a success to be
built on. In looking ahead for
2009, CMNA Racing is extremely excited about our racing future. Dur-A-Flex
race car bodies has outfitted us with a sleek 2009 Chevrolet Impala SS
body for next year. We are
continuing to keep up with new technology to gain all the horsepower we
can get. Our goals will be raised next year to capture some top five
finishes and, with luck, some wins. With dedication and hard work and
help from all of our supporters, this will be a season for the ages. We
hope that our metallic blue Chevrolet Impala SS can pace the field and
continue to be a contender every week while having a great time. If you are interested in taking advantage
of the exposure that NASCAR has to offer
Contact
Information CMNA
Racing Matt
Zenisky 64
County Rd Holyoke
MA 01040 781-710-4957
MZenisky@yahoo.com
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Welcome
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